Am I old, or can just anybody be a celebrity these days?

While perusing through the 567 pictures of the Grammy's that Yahoo! photos had to offer, I noticed that I only recognized three faces: Tony Bennett, Peter Frampton and (I don't even know why he was there, but...) Quentin Tarantino. Is it that I'm old (23) or is it that anybody can be a celebrity these days? Or is it just that Hollywood buys and sells souls?